Neuro-fitness, neuro-coaching… be careful, not everything that glitters is ‘neuro’
10
Sep
2024
Amanda Sierra wrote for the newspaper El Correo about the growing trend of using the term “neuro” to sell products, services and ideas, without due knowledge and rigor.
Neuro is in fashion! Or so it might seem from the profusion of neologisms that begin with the prefix neuro: neuro-training, neuro-learning, neuro-coaching, neuro-fitness… Neuroscientists who work in our laboratories to understand how the brain works would love for Neuroscience to be more popular among the public agencies that fund our research. However, the reality is that today many of these terms are frequently used in a spurious manner as mere ‘marketing’ tools to sell products or treatments without a scientific basis.
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